About Us

Our Story

Made With Love, Built to Last

Three friends. One shared belief. That the companions who soften our days deserve things made with real care — not afterthought, not compromise.

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Handcrafted · Durable · Timeless

Who We Are

A Brand Born From Companionship

Whiskers & Wags was born from a simple belief.
The companions who make our lives softer deserve things made with the same care, intention, and thoughtfulness we reserve for ourselves.

We create premium essentials for dogs, cats, and the humans who love them. From everyday leashes and collars to toys and thoughtfully designed merchandise, everything we make balances comfort, durability, and quiet style.

Our products are crafted using carefully chosen materials like microfiber, hand woven textiles, and natural cotton, designed to feel good, last well, and age gracefully. Nothing loud. Nothing unnecessary. Just well-made pieces that belong in everyday life.

Whiskers & Wags is not about excess.
It is about better choices, beautiful details, and celebrating the bond we share with our companions.

What Guides Us

Our Values

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Thoughtful Materials

Every product uses carefully chosen materials — microfibre, hand-woven textiles, vegan leather, and natural cotton. Quality you can feel and trust.

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Made with Intention

We design for real life. Every stitch, every clasp, every detail considered for comfort, safety, and beauty that lasts beyond the first walk.

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The Bond First

Whiskers & Wags is not about excess. It is about celebrating the quiet, profound bond between humans and their animals — and honouring it with better choices.

The Humans Behind the Brand

Meet Our Founders

Founder

Roli Garg

I’m Roli Garg, the founder and creative force behind this brand, inspired by my deep love for animals and my pup, Pammy — my constant companion and true mini-me.

I’ve always believed that pets are a reflection of their parents, and that their style should be just as unique as their personality and way of life. That belief inspired me to create a brand that celebrates pets as an extension of the people who love them.

For me, it’s about bringing together thoughtful design, understated luxury, and a genuine love for animals to create products that feel special for both pets and their humans. Every piece is designed with the idea that our pets are family, and they deserve accessories that reflect the joy, comfort, and personality they bring into our lives.

Co-Founder

Shubhangi Garg

I’m Shubhangi Garg, co-founder of Whiskers & Wags, where I lead social media, operations, and product planning. With a lifelong love for animals and a passion for building brands, I always knew I wanted to create something of my own.

The idea for Whiskers & Wags began with Pammy. While searching for products for my pup, I realized there was a lack of thoughtfully designed luxury pet accessories in India. What started as a personal search soon evolved into a vision to create products that celebrate the special bond between pets and their people through thoughtful design, quality, and care.

What makes this journey especially meaningful is seeing our creations become a part of so many pets’ lives. There’s nothing more rewarding than watching these fur babies wear and enjoy our products, knowing that something we designed with love has found a place in their everyday adventures. Those moments continue to inspire us and remind us why we do what we do

CO-FOUNDER

Dushyant Vashisht

I lead the technical and creative direction at Whiskers & Wags, shaping the brand through design, storytelling, and a lifelong love for animals. I grew up in a home where there was always a dog around, even before I was born, and somewhere along the way, that companionship quietly became a part of who I am. Over the years, I’ve had the privilege of sharing life with ten dogs and six cats, each one leaving behind their own little habits, personalities, and memories that stayed with me.

Today, I live in the Himalayas at our homestay, surrounded by five dogs and two cats, where life feels slower, quieter, and deeply connected to nature. Living alongside animals for so many years naturally became the foundation of Whiskers & Wags, a brand built around the comfort, companionship, and joy our pets bring into everyday life.